Creativity

              

                                            


              New Media has brought together a whole new dimension to the way people live their lives. I want to focus on the employment/jobs that it has bought over these past few years for creatives. In the paper, “YouTube TrafficCharacterization: A view from the Edge”, we get an idea of how YouTube allows the sharing of creativity. According to the estimates found in this study, 100 million video views are recorded in YouTube per day. It also states that YouTube accounts for approximately 60% of the videos watched on the Internet. Lastly more than 65, videos are uploaded per day.  All these numbers are extraordinary, however this study was done in 2007. The numbers should be way higher after 10 years. Today videos get viewed in the millions and some even hit the billions. With all this viewership marketing departments have seen this as a gateway to promote their products. Many individuals are hired with the purpose of selling these ad spaces and the marketing industry is the strongest it has been in years.

Another aspect of YouTube is the blogs and reviews. People without a degree are making millions from selling ads and sponsorship in their FREE YouTube Channels. Of course not everybody can do it, you must be charismatic enough to get a following and share your life stories or review certain products to make this a reality. Bloggers such as Logan Paul have come up using blogs and their creativity to become celebrities and earn a respectable amount of money that most people would dream of. The platforms that include video such as YouTube has allowed the creative industry to grow and express themselves in a platform that reaches approximately 30 million viewers per day. The age of new media has allowed for our society to explore new horizons than the typical business and office jobs that everybody relied on.

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